Press Release
Greener World Media Appoints Preston Gralla as Editor for GreenerComputing.com
OAKLAND, Calif., February 21, 2008 - Greener World Media (GWM) announced today that well-known technology journalist and author Preston Gralla has been named editor of GreenerComputing.com.
The move enhances the editorial content of GreenerComputing.com with the expertise and balanced perspective of an industry veteran. GreenerComputing.com provides readers with news, tools, and resources on leading-edge green technology, in partnership with its sister sites, GreenBiz.com, GreenerBuildings.com, and ClimateBiz.com.
"We believe that GreenerComputing.com has become the quintessential source for information about green IT practices, and Preston is the right person to burnish that reputation," said Joel Makower, executive editor of GWM. "Bringing Preston on board is part of our continued commitment to make GreenerComputing.com the destination site for IT experts seeking deep editorial content on green practices."
Gralla brings his more than 20 years of covering the technology industry and IT to GreenerComputing.com, where his responsibilities will including writing a column, blog, and guiding the site's technology coverage.
Gralla was the founding managing editor of PC Week (now eWeek); a founding editor, then editor, and then editorial director of PC/Computing; and executive editor for both ZDNet and CNet. He has written about technology for major national newspapers and magazines, including PC World, Computerworld, PC Magazine, the Los Angeles Times, USA Today, CIO Magazine, and many others. A well-known technology expert, he has also appeared on CNN, MSNBC, and NPR. In addition, he's won a number of awards for his writing, including Best Feature in a Computer Magazine from the Computer Press Association. Under his editorship, PC/Computing was a finalist for General Excellence from the National Magazine Awards. Preston is also the author of nearly 40 books, which have been translated into 20 languages and sold hundreds of thousands of copies worldwide, including "How the Internet Works," and "Windows Vista in a Nutshell."
He also has a background covering environmental issues, starting when he was a reporter writing about the environment and alternative energy in western Massachusetts. He has also written about environmental issues for the Boston Globe Sunday Magazine, and is the author of the book, "How the Environment Works."
"As we move forward, GWM will continue to look at sectors like computing, where we can deliver cutting-edge content on green practices and processes, and bring in additional experts like Preston to contribute their depth and insight," said Pete May, president of Greener World Media, Inc.
GreenerComputing.com, launched in May 2007, is the first web site for business professionals interested in the greening of information technology. Along with Greener Computing News, a free, e-newsletter, GreenerComputing provides the latest green-related news, features, and resources for manufacturers, specifiers, and users of IT equipment. Published by Greener World Media, GreenerComputing addresses the key environmental issues facing today's IT professionals and shows how greening operations can improve the bottom line.
About Greener World Media
Greener World Media Inc. is the first media company focused exclusively on the greening of mainstream business and technology. Centered around the award-winning GreenBiz.com, its products include GreenerBuildings.com, ClimateBiz.com and the weekly e-newsletter GreenBuzz.