Press Release
Greener World Media Appoints Andrew Binstock Technology Editor for GreenerComputing.com
OAKLAND, CA (June 11, 2007) – Greener World Media, publisher of GreenBiz.com, GreenerBuildings.com, and ClimateBiz.com, announced today that Andrew Binstock, a technology analyst and author, has been named technology editor of GreenerComputing.com. The appointment was announced today by Joel Makower, chairman and executive editor of Greener World Media.
Binstock brings a wealth of expertise in information technology to GreenerComputing.com, where his responsibilities as technology editor will include a monthly column as well as management of the site's technology coverage.
Binstock is the principal analyst at Pacific Data Works. Previously, he was a senior manager at PricewaterhouseCoopers, where he oversaw technology forecasting for the firm's clients. Prior to that, he was the editor in chief of UNIX Review, the leading technical publication for the UNIX industry. He started his career in technology in 1981 as a software developer and has written several books on programming, published by Addison-Wesley and Intel Press.
"GreenerComputing.com has quickly become the go-to resource for news, tools, and resources on reducing the environmental impact of information technology," says Makower. "Andrew will enhance our editorial depth, contributing his keen understanding of how technology intersects with green issues. Andrew will operate at the intersection between the IT user community and technology vendors, to help readers understand the challenges and seize the opportunities of greener, more economical IT operations."
GreenerComputing.com, launched in May, is the first web site for business professionals interested in the greening of information technology. Along with Greener Computing News, a free, twice-monthly e-newsletter, GreenerComputing provides the latest green-related news, features, and resources for manufacturers, specifiers, and users of IT equipment. Published by Greener World Media, GreenerComputing addresses the key environmental issues facing today's IT professionals and shows how greening operations can improve the bottom line.
Greener World Media is the first media company to focus exclusively on business and the environment. Centered around the acclaimed website GreenBiz.com and the expertise and reputation of Executive Editor Joel Makower, Greener World Media's online properties have become go-to resources for businesses seeking to understand the links between business, the environment, and the bottom line.
About Greener World Media
Greener World Media Inc. is the first media company focused exclusively on the greening of mainstream business and technology. Centered around the award-winning GreenBiz.com, its products include GreenerBuildings.com, ClimateBiz.com and the weekly e-newsletter GreenBuzz.