Greener World Media, Inc.

Audience Profile

Forward-thinking leaders are transforming their businesses by creating competitive advantage though green business strategies and practices. These leaders realize that such strategies can improve the bottom line by cutting costs and improving efficiencies. More importantly, they also can help grow the top line by embellishing their brands and value propositions and by creating innovative new products and services. While not all of their job titles have "green" in them, our readers constitute a targeted and growing community of thought leaders who see the business value opportunities from embracing green strategies. Their job titles run the gamut of mainstream business – from marketing to supply chain to facilities to manufacturing to office management. Together, they form the growing community of professionals poised to exploit opportunities in the growing green economy.

The GreenBiz.com® audience:

Green professionals in mainstream organizations who buy products and services.

The majority of readers are senior leaders and managers in their organizations:

• Most work in the private sector, ranging from Fortune 500 giants to tech start-ups to environmental consultancies. For the 41% of readers who work in corporations, their average company annual revenue is $385 million.
• More than two-thirds of U.S. Fortune 100 companies read GreenBiz.com® and GreenBuzz, as well as most major federal government agencies, and hundreds of state and local agencies.
• Our readers' job functions show that green professionals today go far beyond environment departments. They cover a range of titles and functions, including senior management, design, procurement, marketing, communications, operations, facility management, human resources, finance, investor relations, and administration. Their industries cover the gamut of business sectors.
• And GreenBiz.com® readers report that they use the site to find new products and markets.
• More than six in ten readers rated GreenBiz.com® as being high or very highly useful for learning about new products (63%) and new business ideas and markets (66%) (Source: Reader study, October 2005, 1,206 respondents.)